Innovation and Internationalisation
Orr, Stuart / Menzies, Jane / Zheng, Connie / Maddumage, Sajeewa 'Pat' This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation, the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.